Red Bull Open Ice

Cintri has repeatedly collaborated with Red Bull Media House, creating videos for events. Both teams collectively scripted, pre-produced, produced and post-produced. Cintri partnered with Red Bull to cover a wide variety of events from summer sports to winter alike and facilitated the delivery of content in real-time for live updates on digital platforms. Our team curated multiple event recap videos for each event. 

The output mostly consisted of 15 second, 30 second, 45 second and 60 second videos in both horizontal and vertical versions to accommodate a diverse set of digital platforms. Content was featured predominantly on Red Bull’s social media channels like Instagram, YouTube and Facebook, where millions of viewers and followers tune in, to capture the latest and greatest coming from Red Bull Media House. Cintri collaborated with Red Bull to capture the essence of Open Ice, while Hilary Knight played hockey with teammates in the streets in Boston, preparing for the event. Cintri produced content for the Sports Illustrated article featuring the event. The video and shorter versions of the final video were used on Sports Illustrated website as advertisements.