DAY CHASER x TEAM HENDRICK - ALEX BOWMAN

 
 

Day Chaser Cocktails partnered with Team Hendrick Motorsports, professional NASCAR race team, becoming the preferred RTD cocktail sponsor. Cintri was selected to execute the full production lifecycle to create a commercial spot and a variety of advertisement assets promoting the partnership. The co-branded campaign features Alex Bowman, professional NASCAR driver. Cintri yielded a variety of content for all of Day Chaser’s distribution channels and a commercial spot showcasing Alex Bowman’s dreamstate while highlighting his 2022  NASCAR Victory Lane at Las Vegas.