ABBOTT WORLD MARATHON MAJORS - BRAND LAUNCH

Abbott World Marathon Majors underwent a brand refresh in 2023 and partnered with Cintri to develop a variety of reconfigurable branded motion graphics assets. The motion graphics assets will be leveraged by WMM’s internal creative team, enabling them to create highly stylized and branded videos efficiently on the fly. Cintri also produced WMM’s core brand video, which is featured on their website, social channels and marquees at races across the globe.