RED BULL - CRASHED ICE

February 2019 Boston experienced an exhilarating race unlike any other. Fenway debuted, with scaffolding built hundreds of feet high to facilitate the race. Red Bull Crashed Ice features some of the best and most diverse skaters in the world, racing shoulder-to-shoulder, reaching speeds of 50 mph, all while fighting it out for victory down a steep downhill ice track. Cintri worked side by side with Red Bull Media House to facilitate content in real time. Our team also produced finalized short-form videos for the event to post on social media outlets.